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"Unlike the long convoluted arguments put forward in their political manifestos, Situationist inspired comics, such as The Return of the Durutti Column, had an irreverent style that visually encapsulated the ideas of the group in an accessible manner. The comics conveyed the Situationist strategy of détournement, which was a means to deviate or redirect official, normative communication from its intended path. In practice détournement was a way of quoting or “plagiarizing” existing images and text so that the original material was subverted into something quite different. The idea owed much to the Dada movement’s use of collage in the 1920s as well as a growing cynicism toward the hyperbole of the contemporary mass media (as found in MAD magazine)."
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